After reading this article you will be able to write a perfect title and meta description. In this article, we are going to give you the proper examples and instructions. The meta description is a summary of the content. And meta title is the key idea of the content. The summary should be below 155 characters. You should put the search phrase on that short description.
HTML Meta and Title Tag Example
When people search for a topic on Google, they see the title and meta descriptions on Google SERP(Search Engine Result Pages). Let’s see an example of HTML Meta Tag-
<meta name=”description” content=”Meta description goes here. It should be less than 155 characters. It will be the summary of the content and keyword must be included”/>
<title>Here is the Title of webpage</title>
“make sure every page on your site has a title specified in the <title> tag.”
An attractive meta can attract more people. When someone needs to find something form a search engine. The person searches on Google and reads the article with an attractive title and description. If you write great content and the description can not attract people to read it, it has no value. Google cares about CTR- click-through rate2 . You will not get a visit for all the searches. Some people will visit your content and some people will ignore it. If you get more visitors from the same amount of searches, it will add extra SEO value for your web page.
Do Google Show The Exact Meta Description?
Not necessarily. Google shows the exact title. It takes description form meta, first paragraph, important text(the part of the content where people attracted most), truncated meta, and sometimes it shows text from content on SERP1. Let’s see the result of Moz study on 70, 059 meta examples(Y-axis indicate percentage in the graph)-
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Exact Meta Title 51.3%On 51.3% cases, Google shows an exact meta tag without changes. You should consider it and optimize it accordingly
Meta+ Added Text 15.4%Google always try to show something that people are looking for. It shows meta With added text
Truncated Meta With Ellipsis- 3.2%Google is smarter than we can imagine. It knows very well what people want. And optimize it accordingly.
Matching and Popular Text- 45%In many cases, Google simply doesn't care about meta and shows a popular text or, matching text from any part of the content.
Title And Meta Description Examples From Google Search
You must put the on the meta tag. You may use the synonymous words, you can use with lower proximity, or you can use it at the beginning or, end. The key idea of writing an SEO optimized content is you have to tell the search engine that this article is about this particular keyword. Let’s see some example-
Keyword in the middle- Google
Keyword At the Beginning- Bing
Similar Keyphrase on Meta Description- How to Create Facebook Page
Exact Keyphrase At The End of Meta Tag- how to write Seo articles in four easy steps
In the examples, the title is either exactly the same as keywords or, similar to the keywords. The basic thing is you have to use- natural and attractive title. And the title should express the same meaning as the keyphrase.
“Snippets are automatically created from page content. Snippets are designed to emphasize and preview the page content that best relates to a user’s specific search: this means that a page might show different snippets for different searches”