The Difference Between Inbound and Outbound Links

People always want to rank their web pages higher on the search result.  It can be achieved by increasing the popularity of a particular web page or, the entire website. Inbound and outbound links are one of the indicators of authority and popularity of a web page. In this article, I am going to explain the whole idea and the differences between inbound and outbound links.

Definition of Inbound Link:

You can simply call it do-follow backlinks. It refers to those links which are coming from another website to your website. Inbound backlinks create values and carry link juice which is necessary to increase your website ranking. Lots of spammy inbound links can negatively affect the SEO of your website. Search engines penalize websites with artificial low-quality links.

Definition of Outbound Link:

These are the webpages you refer to from your website or, a particular web page. If you give backlinks to another website from your web page, it means you are indirectly giving your link juice and visitors to other sites. No one wants to do this, but a website without external linking is not natural. Successful bloggers always give backlinks to others. External links help search engines to identify the topic of a webpage, it sends relevancy signals which is important. So, a giveaway link is also considered a good practice1 .

You probably hear about the guy on the video. His name is Rank Fishkin, the CEO, and co-founder of seoMOZ. For a few minutes forget about me and let’s hear some words from this guy.

How Many Outbound Links Per Page is Okay?

There is no rule of thumb. Keeping a large number of external links on a single page is a good way to get penalized. If it’s relevant for the web page you can keep an unlimited number of external links without any problem. About 100 links at most per page are considered the best  SEO practice2. We have got the number from Moz, and Moz got it from Google guidelines. So, you can consider it useful.

Best Anchor Text Ratio for Inbound Links

Search engines like natural links most. You don’t have to worry about it if you get a link naturally. Otherwise, it will be wise thinking to practice the ideal one. We have collected data from the famous SEO company Thehoth3. I am reprinting it with a pie chart for a better understanding.

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  • Exact Match With Keywords

    Some people think 100% of their backlinks should be from anchor text. And anchor text should exactly the keyphrase. No, my dear friend. 10% of all anchor should exact match. Here We mean the anchor similar to keyword as Exact Match With Keywords in the Pie Chart.


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    Similarity With Keyphrase

    Your keyword may be a word, a couple of words, or, a sentence. A 50% anchor for the inbound links should have similarities with a part of it. On the piechart we mean synonymous words and phrases as Similarity With Keyphrase.

  • No Match Anchor Text

    It is something like a URL or, Brand name. Many websites use this kind of link as a footnote. On pie chart we indicate naked URLs and Anchor With Home page Title and similar things as No Match Anchor Text.



The ratio we have mentioned here is for inner page links. For homepage links, the exact match should be lower for best SEO practice. I am reminding you that Google and other search engines always change their algorithm. It may change over time.

What Are The Exact Difference Between Inbound and Outbound Links?

We can sum up our discussion with a table that will show you the difference with respect to some criteria.

CriteriaInbound LinkOutbound Link
DefinitionLink to Your Web PageLink from Your Web Page
Can I get Visitor?Yes, you can get new visitors from those linksNo, your web page visitors may go to visit other site
Does it directly affect
SEO ranking?
Yes, it does directlyNo, But indirectly affect
Should I maintain lmitation?No, You can get unlimited number of quality Inbound Hyperlinks. Yes, outbound links in a page should not exceed 100

Apart from all those things, Link quality and relevancy is a must for both outbound and inbound links.

President of Riemer Marketing,  Adam Riemer said,

“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”


Answer To Some Relevant Questions

~~>Do Outbound Link Affect SEO?

Ans: It does. Some people think it hurts SEO which is not true at all. Don’t hesitate to link out other sites. Relevancy is important. If people found outbound links helpful, then Google may rank your site higher. Visitors will trust you.

~~>Are Internal Links Good for SEO?

Ans: Internal linking connects contents of your website. It gave Google an idea about your content and site structure. Google decides what to rank first from internal linking. The effect of the internal links may be more than you think.  Link internally as much as possible if you want to get more visitors and more positive results.

~~>Why are Outbound Links Important?

Ans: You should avoid low-quality spammy links. A large number of outbound links from your site may harm your SEO vastly. Don’t refer any site which is irrelevant or, spammy. If it carries real values, surely it will affect your SEO positively. It can be used as a building block with other businesses.

~~>How Can Internal Links be Improved?

Ans: Create more content on related topics. Internal links are useful when people want to visit those links. When you have more content, you can link more. It obviously boosts your SEO.

~~>How do I check Backlinks?

Ans: There are lots of popular backlink checker tools on the internet. Ahref, Moz, Neilpatel tools, smallseotools, and lot more tools are available. Some of them are free or, partly free. And some of them are paid. You can use any of them. Google webmaster also shows referring domains. I suggest you to use any of the SEO tools.

Never stop building links for your web page until your webpage starts getting natural inbound links. Always, focus on quality over quantity. Create a plan for your blog and then implement it properly. It’s almost impossible to get success without planning.



1. Do Outbound Link Matters for SEO? (ALexa)

2. How Many Links Is Too Many? (Moz)

3. Anchor Text Ratios & Best Practices For Faster Rankings (Thehoth)


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Hello! Welcome to my blog. Here I will write articles on Blogging and search engine optimization. I have 3 years of experience in this field. And I have completed a course on Alison about SEO. Hope that you are enjoying my blog.

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